CTERA

Working with CTERA was an exercise in communicating a variety of enterprise services and products to a select user base of IT executives and professionals. Showcasing the benefits of their services in addition to creating opportunities to collect information and make conversions was one of our biggest goals.

The CTERA marketing team had incredible insight and experience. Combing our expertise in the Web with their expertise with their products, services, and industry yielded sophisticated results. It was an awesome partnership. In addition to having great insight they also came with a fresh set of brand elements to work from. It was our job to take these brand elements and expand upon them into the form of a fully functional website.

After much deliberation we determined that the most effective approach to promoting their services would be to highlight the main issues that their product solves. People resonate with their own personal pain points. They are aware of their problems and are looking for solutions. Highlighting the problem first, them following with the solution helps to ensure users that they're looking in the right spot. We worked through this concept by creating a minimally interactive experience that allowed people to easily explore further and learn more about their specific area of interest. Through the process they were offered resources and other proof points to show that CTERA was the solution they were looking for.

As the user continued to dive deeper into the site they would find additional information; all the way down to how everything worked from a technical standpoint. We created multiple iconic architecture diagrams to show how each individual service worked. For every relevant product/service we not only displayed the results for the end user experience, but also the admin experience. If we could describe this website in one word, it would most definitely be “thorough”.

A largely technical, content heavy site such as this may sound like it would by fairly dry to browse, but we made sure that wasn’t the case. Not only did the design feel full of life, bold, and confident, we also incorporated tasteful animations on key pages to help engage users and add to the overall level of excellence and detail that is synonymous with their brand.

This project was a pleasure to work on. Not just because of the outcome but because of the experience we had along the way. Jeff (former VP of Marketing) and his team were excellent. Fun, professional, and just as in to Seinfeld as we are.