The close collaboration I experienced with Kevin and Jonathan is what made our partnership so successful.
We have had the great privilege of working on and off with Apprenda since our third year in business. As Apprenda has grown and evolved as a company throughout the years, it has been our responsibility to help expand their brand and web presence along the way. Working closely with their marketing team we created many campaigns which resulted in a large number of elaborate screens; each taking a unique approach to telling the Apprenda story and positioning their unique value proposition in the cloud computing/application container space.
When we started working with Apprenda back in 2013 they were a small company with a handful of employees. Since then they have grown to become a household name in the cloud computing world with their involvement in the Kubernetes project, and through support for both traditional and cloud native applications with a commercial platform offering. It has been beyond amazing to watch them grow from a small start up to an bona fide tech company securing over $50 million dollars in funding along the way.
Throughout our time working with Apprenda we have completed roughly three entirely unique re-designs in order to accommodate their rapid expansion. Within this included many additional campaigns, various product launches and a complete brand overhaul in late 2016.
The initial (and on-going) challenges we faced while working with Apprenda were largely surrounding the technical complexity of their narrative, and the sophistication of their buyer personas. Their message needed to be communicated to both industry experts/practitioners (Developers and IT Professionals) as well corporate leaders (Business and IT Executives) alike. The concepts and solutions executed over the years accommodated a wide variety of techniques in order to ensure that we were accurately speaking to every audience possible, without watering down their core message. High levels of engagement, and equally high conversion rates were a necessity in order to keep their sales pipeline full and their name top of mind in the market.
In addition to all of this, it was always a goal to differentiate Apprenda from their competition with a unique visual aesthetic. In an era of trend followers and copy-cats we not only helped set Apprenda apart visually but set a new standard for visual expectations in the tech industry.
Beyond the success of our partnership with Apprenda we are even more grateful for the close personal relationships that have been built with their team over the years. Even when we don’t have an active project on our plate for them, we regularly keep in touch, meet up, consult, talk shop, and enjoy the mutual respect and admiration that we’ve grown for one another.
After the completion of our initial site launch, we overhauled the entire suite of marketing materials to better align with their new website and provide consistency amongst their brand.
Working closely with the engineers at Apprenda, we created the product interface that customers interact with. Our goal was to not only create a beautiful and intuitive experience but to also break the mold of what typical enterprise software looked like.
When the overall direction of Apprenda shifted in 2016 we created an entirely new identity for them to better reflect who they now were as a company. These updates spanned the entire spectrum of marketing materials, including all of the supporting details which help them communicate their message: architectural diagrams, illustrations, icon development, etc...
Part of the identity overhaul and new website included a series of treatments which required custom flat lay photography. Each photograph was conceptually crafted to support the accompanying message.
Kevin and Jon are incredible partners to us at Apprenda. Beyond being masters at their craft, they always bring fresh ideas and set the bar time and time again with their impeccable execution. No matter what curve ball we’ve thrown them over the years, they always knock it out of the park.